_Killing Yourself to Live: 85% of a True Story_. New York: Scribner , 2006 (pg 92)

   I have traditionally argued that rock criticism is almost always
  unimportant. But what I’ve grown to realize is that ???whenever people
  argue over the “importance of rock criticism”???they are not arguing
  about rock critiscism. They are arguing over the definition of the
  word /important/.

 Emphasis his.

 Discuss…